Travel Posters
Created a series of posters highlighting my experience travelling to Europe for a few months. (Personal project)
Waza_Look-Inside
pride_flag_thumb
LL design
AURORA_PRO_THUMB
An adaptation logo for an investor relations site that provides stock and business information of a global cannabis brand.
TEMPO_thumb_digital
Website for a diabetes medication, that featured a unique device, app, and blog.
Video Game Ad
Minimalistic teaser ad for a PS4 game. Spec work for a Godfather game that puts the gamer in control of the family business.
GS_logo_mock
BC_NorthernLights_Thumb
Ad concept, design and retouching for a cannabis home grow box. Also included banner ads on 'High Times' and Trade Show Booth Panels.
CCC_thumb_design-lead
Novo_Victoza_Digital_Thumbnail
thum_formabridge
Milk Ordering App
The 'Milkman' is an app for ordering bottled milk. Will reduce plastic bag packaging in Canada and customers will never run out of milk again! Can order all types of milk (dairy or plant-based), schedule deliveries, track orders, earn 'environment' points for free bottles. Idea, UI, branding, copy, and prototype developed over a 10-week UI course.
Protopic_app
Digital eDA that helps educate doctors on eczema treatment.
AUNT-ROSE_restaurant-mock
GrassFed_Ventures_Logo
A logo design for a local Toronto business that invests and operates wellness brands in the cannabis, and psychedelic therapies space.
Viiv_thumb_pres
Protopic_JA_thumb
relieve the itch - backstretcher ad
super_fast
Logos_Gigis5
Over the years I have been approached to design logos for a range of businesses and services. In many cases, these logos laid the foundation for their branding - which in most cases continues and live…
Integra_connect_thumb
Precision medicine - oncology website
Vesicare_JA_thumb
Medical journal ad for a brand I worked on for several years. Creative used for a successful multi-year campaign across North America. Campaign included HCP ads, digital sales aids, and educational tools.
Chocolate Product and Packaging Design
Creative online global competitions around product innovation and design.
evian ad
Digital design for restaurants
Email blasts, banner ads, and social media work
Women's Health App
An interactive app designed to educate, inspire, and support women that are using the somewhat controversial medication that limits periods to four times a year.
Business Card Design
Various business cards I designed for local Toronto businesses.
Greenshield_brand_ads_thumb
Cheers Keg
Steakhouse ad development for multiple publications for print and digital. Assisted in rebranding all assets for the first time in several years.
Music Website
Pitch work for a music label, for a cannabis company.
SBBTO website
Design studio website which includes a design services, a blog and shop.
ABOUT ME
Hi! I’m a Toronto-based AI-native Senior Art Director and Lead Designer with more than 15 years of experience creating impactful work across a range of industries, primarily in health and wellness.
‘m a hands-on creative who has led teams of Art Directors, UI Designers, and production specialists to deliver strategically driven, conceptually strong, and technically sound work that delivers results. I’m passionate about refining my craft and embracing emerging technologies, especially AI, to streamline creative workflows, improve efficiency, and elevate the quality of every project.
Outside of work, you’ll usually find me spending time with my family, tackling creative projects with my daughter, walking my Aussie Lab, or playing ice hockey.
If you’d like to learn more about my experience, take a look at my resume or get in touch. I’d be happy to chat about your goals and explore how I can bring value to your team.