Diabetes Marketing Materials
A range of deliverables for a large diabetes brand over several years. Detail aids, HCP ads, brochures, direct mail to physicians and DTC patient kits. Also included a digital iPad sales aid, a website, and other online assets. Helped maintain and gain market share in the diabetes space.
Filtered Water Ad
Ad for a bottled water product communicating a differentiating benefit - Water filtered from the French Alps.
Bar Menu Design
Menu design created to be used to meet health and safety requirements due to covid-19. Menu design was created, gained buy-in from the team, and was versioned out for 120+ locations across North America and printed within a few weeks.
Eczema Marketing Materials
Sales aids, ads, direct mail, and packaging design for an ointment medication I worked on for several years. Involved concepts for advertising and core creative, along with an interactive iPad app.
Cannabis Packaging Design
Package design for cannabis gummies and vape pen. Branding, logo, and design.
Holiday Social Ads
Social and digital ads, promoting online boutique style shop featuring local artisans. Branding, copy, and design which also included a website.
Collection of Healthcare Initiatives
Printed marketing materials from my time working as a Senior Art Director at a healthcare agency. Included brands for pain management, cystic fibrosis, OAB, diabetes, testosterone, women's health, and surgery related infections.
Car Stereo System Ad
Concept and design for a car stereo that includes a subwoofer which generates bass that travels.
Tech Infographic Style Ad
An ad that highlights the four quadrants of their business, from sales to IT solutions. Idea, design, and imagery.
Vodka Brand Bottle Design
Concept design for vodka consumer packaging. Short-term project with good results. Allowed company to gain buy-ins on a Moscow Mule product.
Design Studio Website Design
Website branding, copy, design and development. Design studio which includes a portfolio, services, blog and shop.
Cannabis Grow Box Ad
Ad concept, design and retouching for a cannabis home grow box. Also included banner ads on 'High Times' and Trade Show Booth Panels.
Video Game Ad
Minimalistic teaser ad for a PS4 game. Spec work for a Godfather game that puts the gamer in control of the family business.
Cannabis Booth Panel Design
Clinic booth panels. From idea, design, to production. Coordinated with educators across Canada. Occasionally setting up and attending trade shows and conferences with founders and the operations team.
Cannabis Information Guide
Booklet for medical cannabis patients I produced which included custom illustrations, layout, and helped add content. This booklet was one of the first of its kind (locally) and was borrowed by the Ontario government during legalization to help them better understand medical cannabis.
OOH Digital Ad
Digital ad for a hat inner lining product. Short-term project that also involved the package design and branding.
Chocolate Product and Packaging Design
Concept and design for new chocolate products and packaging design for well recognized consumer brand. Online crowdsourcing contest where I was awarded a winner in both categories.
Restaurant Ads
Steakhouse ad development for multiple publications for print and digital. Assisted in rebranding all assets for the first time in several years.
Travel Posters
Created a series of posters highlighting my experience travelling to Europe for a few months. (Personal project)
Eczema Ad
Ad which communicates the itch caused my eczema. Concept, design through to final production with retouchers. Idea and design used across North America for a few years and increased market share significantly.
Business Card Design
Various business cards I designed for local Toronto businesses.
Milk Ordering App
The Milkman App is an app for ordering bottled milk. Will reduce plastic bag packaging in Canada and customers will never run out of milk again! Can order all types of milk (dairy or plant-based), schedule deliveries, track orders, earn 'environment' points for free bottles. Idea, UI, branding, copy, and prototype developed over a 10-week UI course.
Summer Special Restaurant Banner Ads
Animated digital banner ads featuring a popular summer feature at a large network of steakhouses.
Direct Mail and Invites
Direct mailers and invites for large pharmaceutical brands. Concept development to production. Creation of die-lines and direct mail formats.
Healthcare Digital Art Direction
A national diabetes website, that included HCP and Patient user flows, and included an animated 'fast- draw' video. I created the video from idea to final product. The website stayed in Canada, however the video was used globally.
Healthcare Art Direction
Various marketing assets for large pharmaceutical client. I worked on this brand for several years as a Art Director. Also included digital iPad sales tools, and a website.
Video Community Website Logo
Logo design for a Korean humour website that had users upload and share interesting, 'mind-blowing' videos.
Social Video for Restaurant
Video showing front-line workers receiving meal kits from a large steakhouse. Campaign during the pandemic to boost sales, which was leveraged to give back to the community. Concept development and video editing.
Protein Powder Package Design
Label artwork for client in the protein shakes industry. Short-term project for a new line of powders that had good results.
Investor Site Logo Design
An adaptation logo for an investor relations site that provides stock and business information of a global cannabis brand.
Logo Design
Logo for a Canadian tech company, that had an app for finding doctors. Project also included PPT slide decks and a brochure.
Add-On Therapy Ad Campaign
Minimalist direct to consumer ads for combination therapy. Add-on medication that completes the treatment. Concept, design and illustration.
Venture Capital B2B Logo
A logo design for a local Toronto business that invests and operates wellness brands in the cannabis, and psychedelic therapies space.
Sport Bicycle Ad
Concept, design, and illustration. Ad design entered into a competition where I was awarded the winner.
Women's Health App
An interactive app designed to educate, inspire, and support women that are using the somewhat controversial medication that limits periods to four times a year.
Line Illustrations for Poster
Clean, simple, vector-based line art drawings that were used for a company ad campaign that went on for several years.
Restaurant Email Design
Email design for restaurants across North America. Consistent email blasts designed and deployed every few days.
Kit with Booklets and Digital Sales Tool
Anti-Inhibitor Coagulant HCP materials. Kit with slide out booklets and an iPad app tool for reps to communicate with physicians.
Logo Design
Logo for a web development company that see technology differently and finds the right path to solving problems.
OAB Art Direction
Concept development and lead art director for photoshoot with top Toronto photography studio. Live set built and coordinated with retouchers.
Milk Delivery App Style Guide
Brand style guide and UI elements for a Milk Delivery app. Logo, branding and custom UI elements. This is the dark mode version.
Financial Website Design
Responsive website design for a financial products with a group of recent Stanford graduates.
Medical Cannabis Poster
One from a series of cannabis posters found in licensed cannabis clinic waiting rooms. Concept, illustration and design. Posters were put up in 30+ clinics across Canada. From idea, to production, to overseeing these being installed with frames I sourced from China. Yep, I roll up my sleeves.
Logo Designs
Logos I have created for four very different brands. A program to bring parents and kids together for staying dry at night, a site that makes life for busy parents easier, an embroidery logo for eczema patients, and an online theme park.
Logo for Virtual Counselling
Cannabis counselling from home logo. Needed a logo that was familiar to our patients to drive more patient enrolments within the acquisition pipeline.
Logo Designs
Logos I have created for four very different start-ups. A lumberjack, a tattoo artist, a DJ, and finally a 'smart' data company.
Tech Logo Design
Company in tech space that built products using data and information derived from quantum physics and scientific research.
Corporate Website and App Design
Responsive corporate website and patient iPad app for established pharmaceutical client. iPad app Included interactive infographics for better understanding diabetes and the effect on health and improving wellness.
Music Website
Pitch work for a music label, for a cannabis company.
Sustainable Energy Ad Campaign
Campaign, design and illustration spec work for clean power. Simple campaign for print, and digital ads.
Restaurant Social Post
Carousal post that has a continuous horizontal scroll featuring daily drinks. Also included the rollout of menus in new branding in all stores.
Logo Designs
Logos I have created for four very different start-ups. A local pet shop, a blog about hunting, an organic produce delivery service, and finally an online electronic shop.
Email Design
Eblasts created for; a local union, a cannabis counselling service, and an industrial manufacturing company. The design was implemented in static then rebuilt within Mailchimp for testing and deployment, and of course tracking results. Open and click-through percentages were far above average.
Overactive Bladder Ad
Medical journal ad for a brand I worked on for several years. Creative used for a successful multi-year campaign across North America. Campaign included HCP ads, digital sales aids, and educational tools.
CREATIVE
Ideas and innovation. Being conceptual through all stages of a project. It's a response to a problem, a concept for a campaign, and making intentional design choices along the way.
PROFESSIONAL
10+ years of art direction and design experience working with agencies as a art director, directly for companies leading their design projects, and freelancing for companies big and small.
EFFICIENT
Work smarter, not faster. Exceeding expectations while delivering on time is my mantra. I keep projects on track, so everything is moving forward, on plan, and on time.
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