Astellas_Pharma-Logo

Overactive bladder advertising campaign creative

Medical journal ad for a brand I worked on for several years. Creative used for a successful multi-year campaign across North America. Campaign included HCP ads, digital sales aids, and educational tools. Through this campaign, Vesicare earned the top spot via market share and maintained the lead.
Astellas_Pharma-Logo

Overactive bladder advertising campaign creative

Medical journal ad for a brand I worked on for several years. Creative used for a successful multi-year campaign across North America. Campaign included HCP ads, digital sales aids, and educational tools. Through this campaign, Vesicare earned the top spot via market share and maintained the lead.

As the brand grew, we eventually added a male set of legs, which I handled directly the sourcing of imagery and the retouching myself.

After much success with Vesicare, we were awarded the Myrbetriq business – another OAB brand within Astellas’ portfolio. I lead the production and art direction with one of Toronto’s top photographers.

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