Lead the design for a cannabis clinic start-up which was acquired by Aurora Cannabis. This was the first chain of legal cannabis clinics in Canada. where I managed the print and digital needs for 35+ locations. Any touch-points for patients, staff and doctors that required design, I coordinated.
Medical journal ad for a brand I worked on for several years. Creative used for a successful multi-year campaign across North America. Campaign included HCP ads, digital sales aids, and educational tools. Through this campaign, Vesicare earned the top spot via market share and maintained the lead.
Digital eDA to help reps educate doctors on eczema treatments. This interactive tool had many components that pushed the boundaries at the time it was created.
Ad which communicates symptom relief (itch caused by eczema). Concept, design through to final production. This Idea was used across North America for several years and helped increase market share significantly.
Along with the many print assets, such as menus and signage, I was the lead designer for a range of digital projects and formats. This included emails, website, social media, banner ads, and digital signage.
Lead the design for print and digital assets.
Assisted and implemented the new branding into promotional and internal communications.
The ‘Milkman’ is an app for ordering bottled milk to your residence.
Users can order milk (dairy or plant-based), schedule deliveries, track orders, and earn ‘environment’ points for free bottles.
Idea, UX, UI, branding, and prototype developed over a 12-week course.